Despite the challenges presented by the pandemic, China-based supplier Modern Outlook Furniture has experienced rapid growth – and husband-and-wife team Paul Wray and Zuo Shu Ling now supervise a (still growing) team of 10 industry specialists.

The industry experienced unique challenges throughout the pandemic, including restricted travel and the rising cost of shipping. Despite the obvious challenges, there has been a growing demand for furniture and the need to supply, says Paul, “and having a representative working on behalf of your business in the country you’re buying from has never been more important”.

Paul began thinking about how he could utilise his already-established relationships and reputation within the industry, and apply his knowledge amassed over 25 years to help businesses in the UK – and Modern Outlook Furniture has now established partnerships to supply premium-quality furniture across all categories to major furniture retailers and household names across the UK and Europe.

Modern Outlook Furniture’s team comprises furniture industry specialists in research and development, procurement, quality control and account management.These professionals work with businesses of all sizes to assist them in sourcing, negotiating and manufacturing processes, and in ensuring practices are in line with a company’s values.?

“By having a physical presence, and someone who understands the culture and processes, you can eliminate a vast proportion of the stresses encountered when buying from abroad,” says Paul.

“Modern Outlook Furniture enables you to benefit from reliable manufacturing partners across the Far East, quality assurances and worldwide shipping. Our team of furniture experts also offer an AQL inspection service to brands with established manufacturing partners which are looking for peace of mind.

“If you’d like to know how partnering with Modern Outlook Furniture can eliminate risks, increase your profitability and improve the predictability of your supply chain, get in touch today, via info@modernoutlook.cn,” Paul concludes.

Pictured: MD Paul Wray with operations director Zuo Shu Ling