Hydeline, a leader in craftsmanship, comfort and innovative reclining technology, has experienced a year of continuous growth with turnover set to double on 2017 – a notable achievement in the current climate …

The commercial success of Hydeline’s reclining models has been impressive to date, reports the supplier, but performance was surpassed in the latter half of 2018, thanks to the success of its new chesterfield sofa, the Buckingham.

“The quality of our sofas is a key component in this success, with features such as power-adjustable headrests, memory functions and power-adjustable lumbar support setting new standards for innovation,” says a company spokesperson. Hydeline employs Leggett and Platt mechanisms and Okin motors only, and its warranties are among the best in the market.

This month, the company is looking to capitalise on its success to date by introducing a new lifestyle direction, At The Helm.

Launching at imm cologne and the January Furniture Show, the brand represents a new direction for Hydeline. Featuring many of its successful existing models, the line-up will also feature new designs, and will be complemented by an eclectic lighting and occasional collection.

As Hydeline’s new identity develops, it is set to encompass new leather and fabric collections, a continuous flow of new designs, unique PoS materials and in-store gallery options – all, of course, with the levels of quality, craftsmanship and comfort that have made Hydeline so successful in the UK.

A new stand design at both shows will herald the launch of At The Helm, and Hydeline is looking forward to welcoming new and existing customers to introduce this new direction in comfort and style.?

Visit Hydeline on stand 5-C15 at the January Furniture Show, taking place from 20th-23rd January, and on stand 10.2-O033/N034 at imm cologne, running from 14-20th January 2019.